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James Holland founded Beacon Events Ltd in 2016, having noticed a gap in the market for common sense solutions to event safety at small to large scale events. Beacon Events has rapidly grown with over 15 associate partners involved with onsite operational services at events across the country including the Cardiff Half Marathon, Wales Velothon, ABP Newport Wales Marathon, Swindon Half Marathon, Carnivals and music festivals. He specialises in event safety planning, licensing applications, noise management, crowd planning, food safety and emergency contingency planning.